Sant Jordi Day in Catalonia: Legends, Roses & Books
- Fénix Digital Technology Digital Agency
- Apr 24
- 2 min read
A couple exchanging roses and books during Sant Jordi Day in Barcelona, surrounded by flower stalls and bookstands.

Every year on April 23rd, the streets of Catalonia come alive in a vibrant celebration of love, literature, and local tradition. Known as Sant Jordi Day, or the Day of Saint George, this beloved Catalan festival offers travelers a unique opportunity to immerse themselves in a centuries-old cultural tradition. Whether you're strolling through the romantic avenues of Barcelona or exploring the quieter lanes of Girona, the spirit of Sant Jordi is one you won't forget.
A Tale of a Dragon, a Princess, and a Rose 🌹
The legend of Sant Jordi is the Catalan version of Saint George and the Dragon. According to the myth, a terrifying dragon was terrorizing a village. To appease the beast, the townspeople offered sacrifices—eventually even the princess. Just as she was about to meet her fate, a knight named Jordi (George) appeared, slayed the dragon, and from the dragon's spilled blood, a red rose bloomed. Jordi gave this rose to the princess, and with it, a tradition was born.
Roses and Books: The Language of Love and Culture
Fast forward to today, and this legendary act of chivalry has transformed into a Catalan Valentine's Day of sorts. On April 23rd, men traditionally give women roses, and women give books in return—although these roles have modernized to mutual gift-giving of both books and flowers.
Along Barcelona's La Rambla and in town squares across Catalonia, you'll find colorful bookstalls, author signings, and thousands of roses for sale. It's the perfect time to pick up a novel by Carlos Ruiz Zafón or Mercè Rodoreda, or simply get lost in the festive atmosphere.
If you're in the region during this time, don't miss:
The rose-filled balconies of Passeig de Gràcia
Live book readings in Gracia and El Born
Cultural workshops and pop-up concerts in Girona.
Sant Jordi in Modern Catalonia 🌐
Today, Sant Jordi is more than just a legend—it’s a deeply rooted cultural celebration that brings together literature lovers, romantics, and curious travelers from all over the world. It’s also UNESCO’s World Book Day, making the dual symbolism of books and roses even more powerful.
The streets are transformed into open-air bookstores and florists, and it's common to see couples exchanging gifts, school children reciting poetry, and musicians filling the air with Catalan melodies.
For visitors, it's one of the most enchanting days of the year to explore Catalonia. And best of all? It’s entirely free to enjoy.
🔍 Want to Experience More Catalan Culture?
Continue your cultural adventure with these inspiring articles:
⭐ Final Travel Tip
If you're planning to visit Barcelona or other Catalan cities in April, time your trip to include Sant Jordi Day. Book accommodations early, wear comfortable shoes for strolling, and bring an empty tote bag—you might end up carrying more books than you expected!